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Resources · Standalone Resource

The Identity Reset

Close the gap between who you actually are and how years of roles, expectations, and systems have trained you to lead.

Standalone ResourceSelf-directed mini-courseAbout 2 to 2.5 hoursOne PDF, yours permanently

Cover of The Identity Reset, a self-directed mini-course by Todd McKeever

$97, one time.

One-time purchase. No subscription required. Not included in the free or paid newsletter, and separate from Inside Track paid membership.

Buy for $97

Test checkout, no real charge.

What you get

Five modules. Five written deliverables.

Most mid-career leaders are not lost. They are operating with a growing gap between who they actually are and how they have been leading. This course closes that gap. Each module builds on the last, and the sequence is the method.

The final statement is not a goal. It is a mirror. You will use it to make faster decisions, recover faster from failure, and stop spending energy on rooms that were never built for the leader you actually are.

This is for you if

  • You have led well and built something real, but the role has been answering who you are for you.
  • You sense a growing gap between who you actually are and how you have been leading.
  • You want to do this work on your own schedule, in writing, without a call or a cohort.
  1. The Strip Test

    Separate who you are from the roles you have carried.

  2. The Drift Map

    Identify exactly where your identity got buried, and when.

  3. The Shadow Audit

    Turn inward to surface what the external work revealed.

  4. The Evidence Inventory

    Name who you actually are, based on real evidence.

  5. Leadership Identity Statement

    A single written declaration of who you are, who you lead, and what you will no longer do.

The 7-day guarantee

Do the first worksheet. Then decide.

Complete The Strip Test within seven days. If it does not sharpen the identity work, ask for a refund and you will get one.

After you buy

What happens next

  • You receive the complete course as one downloadable PDF.
  • It is yours permanently. No expiry, no account required to keep it.
  • Set aside 2 to 2.5 hours. A quiet weekend afternoon works well.

Where this fits

Deeper than a worksheet. Different from membership or coaching.

Free resources

Single tools like the Compass give you a read on one question. The Identity Reset is a complete sequence, not a single exercise.

Inside Track (Paid Membership)

$15/month or $150/year includes Coffee Talk, a live monthly group coaching conversation with Todd. Bring real situations and questions. Fourth Tuesday each month, 7 PM Central (America/Chicago), on Zoom, beginning October 27, 2026. All ages and roles welcome. Thursday tools and 100+ included Library resources support action between conversations. Group conversation is not private coaching. This course is a separate purchase.

One-on-one coaching

Individual coaching: $200 per month. Each month includes four weeks of private one-to-one coaching and your private workbook. Limited to four clients. Unlike Coffee Talk's member group conversation, you work directly with Todd. The Identity Reset is separate self-directed work you do on your own schedule.

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